Unlock the Power of Cash Discounts with Make the Impact!

Cash discounting is a savvy strategy employed by businesses to encourage customers to use cash rather than credit or debit cards. At Make the Impact, we believe in empowering both businesses and their customers through this innovative approach.

Why Cash Discounting?

When customers use credit or debit cards, merchants bear fees and transaction costs. Our solution? Offer a discount to those who pay with cash, allowing merchants to offset these costs and, in turn, make a positive impact on their bottom line.

It's crucial to distinguish cash discounting from surcharging. Unlike surcharging, which involves adding fees to credit or debit card transactions and is subject to legal restrictions, cash discounting is a legal and widely accepted practice in most states.

Make the Impact's Commitment to Compliance

We understand the importance of adhering to regulations and guidelines. Make the Impact supports merchants in implementing cash discounts while complying with industry regulations, providing marketing materials, and utilizing cutting-edge technology for seamless automation.

Visa Rules for Success

Visa, a trusted partner in this journey, allows merchants to offer cash discounts with specific guidelines:

1. Disclosure: Clearly display signage indicating the cash discount and its amount.
2. Equality: Offer the same discount to all customers using cash, check, or other non-card payment methods.
3. Clarity: Ensure transparency in communicating the discount amount without misleading language.
4. Receipts: Provide customers with detailed receipts showing the original price, discount, and final paid amount.
5. Card Acceptance: Continue accepting all valid Visa credit and debit cards without imposing surcharges or minimum purchase amounts.
6. Compliance: Adhere to all laws and regulations related to cash discounts and card acceptance.

Master the Art of Cash Discounts with Mastercard

Mastercard, another key ally, permits merchants to offer cash discounts with similar rules:

1. Disclosure: Prominently display signage indicating the cash discount and its amount.
2. Equality: Offer the same discount to all customers using cash, check, or other non-card payment methods.
3. Clarity: Clearly state the discount amount without confusing language.
4. Receipts: Provide customers with comprehensive receipts displaying the original price, discount, and final paid amount.
5. Card Acceptance: Maintain the acceptance of all valid Mastercard credit and debit cards without imposing surcharges or minimum purchase amounts.
6. Compliance: Abide by all relevant laws and regulations regarding cash discounts and card acceptance.

Make the Impact Today!

It's essential to note that cash discount rules may vary by location. Make the Impact encourages merchants to consult with their payment processor and legal counsel to ensure compliance. Join us in making a difference through cash discounts – a strategy that not only benefits your business but also creates a positive impact in the world!